‘Complete double standard’: Tobacco giant opposed regulations in Africa which are law in UK

The tobacco company stands accused of “utter hypocrisy” for opposing tobacco control measures in Africa that are already in place in the UK.

African regulatory opposition

Correspondence acquired by reporters dispatched by the corporation's branch in Zambia to the nation's political leaders demands measures restricting tobacco marketing and promotional activities to be abandoned or delayed.

The corporation is pursuing modifications of a pending law that include lowering the recommended coverage of graphic health warnings on cigarette packaging, the withdrawal of controls on scented cigarette varieties, and diminished punishments for any companies violating the new laws.

Health advocate reaction

“If I was a politician, I would say that they permit the protection of the British people and perpetuate the death of the Zambian people,” stated the health advocate.

Thousands of residents a year succumb to smoking-associated diseases, according to WHO calculations.

The campaigner stated the letter was understood to have been copied to multiple official agencies and was in circulation among community advocacy networks.

International corporate influence worries

It comes amid wider concerns about corporate intervention with health policies. Recently, global health authorities issued a warning that the cigarette manufacturers was escalating campaigns to undermine international regulations.

“We see evidence of corporate influence everywhere. Tobacco company fingerprints are on postponed duty hikes in Indonesia, stalled legislation in Zambia and even a compromised resolution at the UN summit conference,” commented the tobacco industry watchdog.

Likely impacts

“If a tobacco control measure doesn't get enacted because of this letter, the cost might be borne in lives of people who might otherwise quit smoking.”

The anti-smoking legislation progressing through Zambia’s parliament includes measures that exceed UK legislation by extending coverage to e-cigarettes, and mandating that visual health alerts cover three-quarters of product packaging.

Business countermeasures

Through correspondence, the company recommends this be decreased to thirty to fifty percent “according to global suggested parameters”, delayed for at least one year after the law is enacted.

Global health authorities in fact recommends a alert needs to encompass at least fifty percent of the front of a pack “and aim to cover as much of the principal display areas as possible”. In the UK, warnings must cover sixty-five percent of a product container sides.

Flavored tobacco discussion

The company seeks the removal of broad restrictions on flavored cigarette varieties, suggesting that it would lead smokers to “black market” products. The company proposes restricting fewer varieties of “tastes inspired by desserts, candy, energy drinks, soft drinks and alcohol drinks”. Every scented tobacco product have been outlawed across the UK since 2020.

The proposed legislation recommends punishments for different infractions “varying from a percentage of annual turnover to ten-year jail sentences”.

Corporate defense

Via documentation, the corporate leader of the African subsidiary states the firm is “committed to responsible corporate conduct” and “backs the goals of governments to decrease cigarette consumption and the connected wellbeing effects” but claims that “some regulations can have undesirable and unforeseen outcomes.”

Campaigner rebuttal

The campaigner argued BAT’s proposed changes would “weaken this legislation so much that the impact needed for it to produce permanent improvement in society will not be achieved”.

The reality that many such provisions existed in the UK, where BAT is headquartered, was “complete contradiction”, he stated.

“We live in a connected world. Should I grow cigarettes in my property and collect the yield and distribute the goods – and my family members avoid tobacco, but my community's youth consumes … to profit individually and all the generations of my children while my neighbor's family are dying … is in itself total emotional collapse.”

Public health laws in the United Kingdom or other countries had not caused companies to close, Chimbala said. “Legislation never shuts down the industry. It only protects the people.”

Standard business position

The corporate communicator commented: “BAT Zambia conducts its activities following with relevant national regulations. Further, the firm contributes in the state's regulatory development in line with the suitable systems which enable stakeholder participation in legislation creation.”

The company was “not resisting legislation”, the spokesperson stated, adding that young individuals should be shielded from acquiring smoking products and nicotine.

“We advocate for progressive regulation to achieve intended population health targets, while accepting the variety of rights and obligations on corporations, customers and associated groups,” they said, adding that the corporation's recommendations “reflect the realities of the Zambian market and tobacco industry, which encompasses rising levels of illegal commerce”.

Zambia’s department of trade, commerce and industry was approached for comment.

Erica Meyer
Erica Meyer

A tech journalist based in Stockholm, covering Nordic startups and digital transformation with over a decade of experience.